Business is Good When Traffic is Bad


It is taking longer to get to work lately in the Silicon Valley – one of the signs that business is good! This is a global trend – not just my personal observation: you can see all of the measured patterns in the report “INRIX Traffic Scorecard Reports U.S. Congestion on the Rise in 2013 Following Two Years of Double-Digit Declines” (24 April 2013).

In the first three months of this year, traffic congestion is up 4 percent compared to 2012. This suggests that after a tumultuous economic year in 2012, the economy is back on the mend bringing increased traffic congestion.

Two of the “Top 10 Worst Cities for Traffic in America in 2012” in that report are in the Bay Area: San Francisco and San Jose. These are the only two cities on the list within 50 miles of each other.

Of course, being the Silicon Valley, we have to get our technology involved. You can see live Traffic Pattern Analysis – complete with color coding and webcams. Only a few of the backed up cars so far are Google Self-Driving vehicles but that will come in time.

Image Copyright 2013 by Katy Dickinson

1 Comment

Filed under News & Reviews

One response to “Business is Good When Traffic is Bad

  1. Good articles to back up my less scientific “parking lot survey”: at noon time, I monitor the percentage of empty spaces at the Pruneyard shopping center and office towers. If I am driving, I measure based on time to find an available parking space. By either measure, the local Campbell economy has picked up considerably over the past year.

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